Tag Archives: New Media

GOP Wise Up: New Media = Smarter Campaigns | Ricochet | 03.13.13

I was in a meeting with a nationally respected consultant to political campaigns this morning. We were talking about how the web had changed campaigns. His answer: Substance is becoming king. “Take endorsements,” he said. “When TV drove campaigns, all you would see about newspaper editorials in campaign advertising was the banner, ‘L.A. Times or […]
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